During the last edition of IMEX Frankfurt 2026, while working on the other side of the convention centre, I suddenly heard a loud commotion, music, cheers, laughter, and the unmistakable sound of people having an incredible time.

Curious and completely drawn in by the energy, I went to see what was happening.

And wow… when I arrived at the Norwegian booth, I was amazed. A sea of people were there, fully immersed in the moment, smiling, dancing, celebrating, and simply living their best lives. The atmosphere was impossible to ignore.

Naturally, I couldn’t resist picking up my camera and capturing it all.

What you’ll find here is the result of that great moment, spontaneous and vibrant.

I truly hope you enjoy these photos as much as I enjoyed taking them.

The only thing I ask in return is that if you share any of the images, please credit me:

Ale Puchalsck
Instagram: @alepuchalsck