LEKUBI WINE

Bringing a Contemporary Look to Boxed Wine

When Lekubi approached the agency, the goal was clear: challenge the perception that boxed wine belongs only in casual settings and showcase it as a product that can be both elegant and enjoyable.

The project unfolded across two distinct photo sessions.

The first took place at the winery, documenting the production process, from labeling and packaging to the preparation of orders ready to leave for customers. These images helped tell the story behind the product and the people involved in bringing it to market.

The second session took place in a beautiful apartment in Príncipe Real, Lisbon. Here, the focus shifted to lifestyle. We created scenes that reflected how the wine naturally fits into everyday moments: receiving a delivery, opening the package, sharing a glass, and enjoying it in a relaxed yet sophisticated environment.

Together, the images helped position Lekubi as a modern wine brand that combines convenience, quality, and style.