WELLA & ARTZ
Written By Alexandre Puchalsck
AL MARE CAMPAIGN
This campaign followed participants throughout a unique experience created by Wella Portugal and ARTZ Hair Salon.
The day began inside the salon, where models, clients, and invited guests prepared for the event.
From there, the experience continued aboard a catamaran sailing along the Tagus River, providing the perfect setting to document conversations, styling details, portraits, and genuine moments between participants.
The resulting images combined lifestyle, beauty, and event photography into a cohesive visual story.